Module 3

Value Proposition

In this module, you will be introduced to the concept of Value Proposition. You will learn how to use the Value Proposition Canvas as a tool for positioning your business idea around customer needs and wants. While completing this module, think about the following questions:

  • What is a Value Proposition statement?
  • What is a Value Proposition Canvas, and what is it used for?
  • How can I create and communicate value to customers?