In this module, you will be introduced to the concept of Value Proposition. You will learn how to use the Value Proposition Canvas as a tool for positioning your business idea around customer needs and wants. While completing this module, think about the following questions:
- What is a Value Proposition statement?
- What is a Value Proposition Canvas, and what is it used for?
- How can I create and communicate value to customers?
Read the following materials to learn about Value Proposition Statements and the Value Proposition Canvas. Learning about these concepts and tools can help you more clearly communicate the value to your customers. It can also help you more deeply connect with your customers by fully understanding how your value can directly satisfy your customers’ wants and needs.
Article: Why Value Propositions Are Important (And How To Create Them)- Mark Evans
This article introduces the concept of a Value Proposition Statement and why it is important.
Blog Post: Value Proposition Canvas
This blog post introduces the Value Proposition Canvas. You will learn how to fill out each section of the Canvas to establish a product/service-market fit. This reading also provides detailed examples of Canvases filled out for various companies.
Article: VALUE PROPOSITION CANVAS
This article provides a step-by-step guide on how to fill out and use the Value Proposition Canvas