- Estimated duration: 2 hours, 20 minutes
Modules
Module 3
Value Proposition
In this module, you will be introduced to the concept of Value Proposition. You will learn how to use the Value Proposition Canvas as a tool for positioning your business idea around customer needs and wants. While completing this module, think about the following questions:
- What is a Value Proposition statement?
- What is a Value Proposition Canvas, and what is it used for?
- How can I create and communicate value to customers?
Section 1: Readings
Section 2: Videos
Section 3: Workshop
Supplementary Materials (Optional)
Section 1: Readings
Read the following materials to learn about Value Proposition Statements and the Value Proposition Canvas. Learning about these concepts and tools can help you more clearly communicate the value to your customers. It can also help you more deeply connect with your customers by fully understanding how your value can directly satisfy your customers’ wants and needs.
Article: Why Value Propositions Are Important (And How To Create Them)- Mark Evans
This article introduces the concept of a Value Proposition Statement and why it is important.
https://www.forbes.com/sites/markevans/2013/10/31/why-value-propositions-are-important-and-how-to-create-them/
Blog Post: Value Proposition Canvas
This blog post introduces the Value Proposition Canvas. You will learn how to fill out each section of the Canvas to establish a product/service-market fit. This reading also provides detailed examples of Canvases filled out for various companies.
https://awware.co/blog/value-proposition-canvas/
Article: VALUE PROPOSITION CANVAS
This article provides a step-by-step guide on how to fill out and use the Value Proposition Canvas
https://www.designabetterbusiness.tools/tools/value-proposition-canvas
Section 2: Videos
Watch the following videos to learn more about Value Proposition Statements, Value Proposition Canvas, and how to build a customer profile.
This video discusses the importance of creating value and properly communicating it to customers. You will learn how to identify what value your business brings and who your target customers are.
This video introduces the concept of a Value Proposition Statement, and how it can help you connect to your customers.
This video will show you how to use the Value Proposition Canvas as a tool to clearly communicate the value of your business idea.
This video discusses strategies and examples for creating and preserving value.
This video discusses the importance of focusing on customers. While watching this, think about the Customer Profile” section of the Value Proposition Canvas.
‘Value Proposition and Customer Segments: Crash Course Business – Entrepreneurship’
This video discusses the importance of creating value and properly communicating it to customers. You will learn how to identify what value your business brings and who your target customers are.
‘Value Propositions: What They Are & How To Create Them (with Examples)’
This video introduces the concept of a Value Proposition Statement, and how it can help you connect to your customers.
‘Designing your Value Proposition by Alex Osterwalder at Mind the Product 2014’
This video will show you how to use the Value Proposition Canvas as a tool to clearly communicate the value of your business idea.
‘Creating and Capturing Value in Your Business Ecosystems: Michael G. Jacobides at TEDxThessaloniki’
This video discusses strategies and examples for creating and preserving value.
‘Power to the customer! | Nancy Rademaker | TEDxLausanne’
This video discusses the importance of focusing on customers. While watching this, think about the Customer Profile” section of the Value Proposition Canvas.
Section 3: Workshop
Download the ppt. file below and fill out a Value Proposition Canvas for your business idea, using the information you learned in the Module. If you do not have a business idea at the moment, then fill out the Canvas for your favorite company.
Supplementary Materials (Optional)
These materials are not compulsory for the course. This is a library of additional resources for those who want to go beyond the course and learn more about topics related to this module.
Readings
‘Value Proposition: How to Write It With Examples’
https://www.investopedia.com/terms/v/valueproposition.asp
‘How to Write a Great Value Proposition [5 Top Examples + Template]’
https://blog.hubspot.com/marketing/write-value-proposition
‘What is the Value Proposition Canvas?’
https://www.b2binternational.com/research/methods/faq/what-is-the-value-proposition-canvas/
Videos