Identifying and Reaching Customers
In this Module, you will delve deeper into customer segmentation. You will learn how to identify your target market, reach customers, and establish customer channels. While completing this module think about the following questions:
- What is a target market?
- How can I segment customers to reach customers more effectively?
- What channels are available to reach customers?
- What strategies can I use to get to know my customers and market better?
Read the following materials to learn more about identifying and reaching customers. You will learn about target markets, customer segmentation, marketing channels, and more.
Article: ‘What Is a Target Market? And How to Define Yours’ By Coursera
This article will introduce you to the concept of a target market and why it is important to identify. You will learn about different types of segmentation that can be used to better define your target market.
Article: ‘What is customer segmentation, and how can it help?’ By Qualtrics
This article will introduce the business tool, customer segmentation. You will learn strategies on how to segment and target customers effectively. You will also learn what information to look for and where to find it to build your customer segmentation analysis.
Blog Post: ‘The Top Marketing Channels, And How They’ll Change in 2023 [+Data]’ By HubSpot
You will learn the top Business to Customer (B2C) and Business to Business (B2B) marketing channels used by businesses today based on the data collected from over 1,000 global marketing professionals.
Blog Post: ‘The 9 Customer Channels – Strengths and Weaknesses’ By Leah
Customer channels are methods and platforms used to communicate with customers. This blog post will introduce you to various different channels you can use to reach your customers. Different channels work for different customer segments and products. You will learn about some of the most important customer channels, as well as the strengths and weaknesses of each of them.
Article: ‘Customer Discovery Basics’ By Julia Austin of HBS Rock
This article briefly introduces the customer discovery process to help you get to know your target customers better. This article discusses the five key takeaways and provides advice to help you through the process.