Module 4

Identifying and Reaching Customers

In this Module, you will delve deeper into customer segmentation. You will learn how to identify your target market, reach customers, and establish customer channels. While completing this module think about the following questions:

  • What is a target market?
  • How can I segment customers to reach customers more effectively?
  • What channels are available to reach customers?
  • What strategies can I use to get to know my customers and market better?