- Estimated duration: 2 hours, 10 minutes
Modules
Module 5
Business Model Canvas
In this module, you will learn about business models and the Business Model Canvas tool used to visualize the building blocks of a business. It provides an overall snapshot of the business to be used for effective strategic planning and creating a business plan.
While completing this module, think about the following questions:
- What is a business model?
- What is a business model canvas?
- What are the components of a business model canvas?
- What are the benefits of using the business model canvas as a tool for a startup?
Section 1: Readings
Section 2: Videos
Section 3: Workshop
Supplementary Materials (Optional)
Section 1: Readings
Read the following materials to learn more about a business model canvas, its components, and its benefits.
Article: ‘What Is a Business Model? Business Models Explained’ (12 mins)
This article defines the concept of a business model. You will learn the key components of a business model and what they are used for. You will also learn about various different types of business models.
https://hbr.org/2015/01/what-is-a-business-model
Blog Post: ’10 Best Business Model Canvas Examples For Your Inspiration’ (28 mins)
This reading will introduce you to the concept of a Business Model Canvas as a tool for businesses, as well as explain each of the sections of the canvas. You will also learn how to fill out a business model canvas by reviewing 10 example canvases for some well-known companies today.
https://blog.avada.io/resources/business-model-canvas-examples.html
Blog Post: ‘Benefits of Using the Business Model Canvas’ (5 mins)
This post discusses some of the benefits of using a Business Model Canvas as a tool for your business.
https://www.score.org/philadelphia/resource/blog-post/benefits-using-business-model-canvas
Section 2: Videos
Watch the following videos to learn more about disruptive business models and the business model canvas.
‘Business Model Canvas- A Guide for Beginners’ (5:39)
This video goes over the basics of the Business Model Canvas (BMC), as well as the most common mistakes people make when mapping out their BMC, and how to avoid them.
‘Zero-Effort Business Plan’ (9:24)
This video shares advice on the Business Model Canvas (BMC) based on questions asked from the public. You will learn about why the BMC is useful and tips to utilize when mapping out your BMC.
‘Revolutionizing Entrepreneurship w/ Business Model Patterns | René Bohnsack | TEDxCatólicaLisbonSBE’ (14:39)
This video shows you how to use proven business model patterns to strengthen your Business Model Canvas.
‘Stefan Gross-Selbeck: Business model innovation – beating yourself at your own game’ (12:10)
This video discusses how discovering new business models can disrupt the industry as we know it. Startups are identifying new business models and effectively executing them to provide greater value in the market.
‘Strategy tools for Business Model Innovation’ (29:21)
This video discusses strategies and tools for business model innovation to help you design new business models.
Section 3: Workshop
Please download the Business Model Canvas Template ppt. and fill it out for your business idea using the skills learned in this module. If you do not have a business idea at this time, fill out the canvas for a company that already exists or try to come up with a new company model to disrupt the market of an existing company.
Supplementary Materials (Optional)
These materials are not compulsory for the course. This is a library of additional resources for those who want to go beyond the course and learn more about topics related to this module.
Readings
‘What is Business Model Canvas?’: https://www.sbdc.duq.edu/Blog-Item-What-is-Business-Model-Canvas
‘Advantages of the Business Model Canvas’: https://get2growth.com/business-model-canvas/
‘What is a Business Model?’: https://hbr.org/2015/01/what-is-a-business-model
‘A Better Way to Think About Your Business Model’: https://hbr.org/2013/05/a-better-way-to-think-about-yo
‘Business Model Canvas Examples’: https://corporatefinanceinstitute.com/resources/management/business-model-canvas-examples/
‘What is a Business Model Canvas vs a Business Plan?’: https://paulokoduwa.medium.com/what-is-a-business-model-canvas-vs-business-plan-b3f5e5e1c887
‘What is the difference between Business Model and Business Plan?’: https://businessmodelanalyst.com/what-is-the-difference-between-business-model-and-business-plan/